Gardena, CA – October 30, 2018 – TIRECO, INC., one of the nation’s largest private brand marketing and distribution companies of wheels and tires will be unveiling new products for the upcoming season at the 2018 SEMA Show. TIRECO, booth #41061, will be housed in Lower South Hall of the Las Vegas Convention Center, and will include product displays and display vehicles that represent their most popular brands; Milestar Tires, WestLake Tires, Nankang Tires, Forté Wheels, and Sendel Wheels.

The open-spaced booth will showcase Tireco’s newest product offerings and display four vehicles, which represent different specialty segments within the enthusiast and performance aftermarket. Highlighting this year’s booth will be the Milestar Patagonia X/T xtreme all-terrain and the Milestar Patagonia SXT, UTV off-road tire. Additionally, existing patterns, such as the Nankang AT-5 Conqueror A/T and Milestar Patagonia M/T will now have larger size offering and increased market coverage.

The SEMA Show takes place on October 30th through November 2nd, 2018. It typically draws over 70,000 domestic and international buyers, and dedicates a large segment to wheels and tires. It enters its’ 55th year, and has become the go-to destination for automotive aftermarket, car companies, and tire brands to announce their latest and greatest performance products.

“We see the SEMA Show as the pinnacle of automotive trade shows, and excited to return this year,” stated Andrew Hoit, Tireco’s Vice President of Sales and Marketing. It is the perfect forum to help announce our brand’s expansion to new segments, which include the Milestar Patagonia SXT, UTV off road tire. Most importantly, it allows us to reconnect with our dealers, and showcase our exciting products to them, for the new year.”

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